In The Economist for June 23rd 2018 a fascinating article appeared in a column headed “French Connection” and titled “Forget McKinsey: A Gallic Intellectual is the key to controlling how businesses are perceived.”

I was surprised, then, to discover as I read along, that the entire article was about the power of taxonomy. Lights went off in my brain and I was very excited to see something about the actual work of knowledge organization appearing in the pages of The Economist.

My excitement was short-lived, however, as I got all the way to the end of the article finding absolutely no mention of the domain of knowledge organization, ISKO, and no reference to any of the very active authors in knowledge organization in general and not even to any of those writing about taxonomy.

The article describes how businesses variously make use of taxonomies, not only in the conduct of their day to day business but also in controlling how they are perceived–“digital” and “high-tech” are exciting and “traditional” is not, or so it seems from the article. The French connection, such as it is, is through Foucault, who is explicitly named. Of course, many of us in KO-land cite Foucault, teach Foucault, and regularly introduce new students to the intracacies of The Order of Things and The Archeology of Knowledge. Sigh ….

In this morning’s opening keynote at the 15th International ISKO Conference in Porto, Portugal, David Bawden pointed to just this article as an example of how ubiquitous knowledge organization is, thus reminding me I had been carting the actual paper article around with me for two weeks waiting to feel like blogging about it. (Bawden’s talk was titled “Supporting truth and promoting understanding: knowledge organization and the curation of the infosphere,” and it appears on pages 17-22 of the conference proceedings).

One reason I had not yet posted on this was that I’m of two minds about it. First, I am offended that The Economist‘s author did so little research that ISKO and KO and all of our large and growing body of literature was utterly ignored. Shame on The Economist.

But of course, it also is up to us in ISKO to raise the bar a bit and make our voices heard outside of our own tribe. How to do this is perplexing. Even as we now talk about the silos of disciplinary academia still we cling to our own pretty tightly. More sighs ….

Well, let us enjoy the fact that the stuff of our labor made it into a business column in an international news magazine. But let us also accept this challenge to do what we can to see that we heighten awareness of our existence and productivity as a domain.

Some proper references:

Bawden, David. 2018. “Supporting Truth and Promoting Understanding: Knowledge Organization and the Curation of the Infosphere.” In Challenges and Opportunities for Knowledge Organization in the Digital Age: Proceedings of the Fifteenth International ISKO Conference, 9-11 July 2018, Porto, Portugal, ed. Fernanda Ribeira and Maria Elisa Cerveira. Advances in Knowledge Organization 16. Würzburg: Ergon Verlag, 17-22.

Foucault, Michel. (1966) 2001. The Order of Things: An Archaelogy of the Human Sciences. London: Routledge.

Foucault, Michel. 1972. The Archeology of Knowledge and The Discourse on Language. Trans. by A. M. Sheridan Smith. New York: Pantheon Books.