Archive for the ‘cognition’ Category

Making it count 2

About ten days ago there was a breathless story on the evening news about how “more information” appearing on New York City fast food menus was not being used by consumers. Told that sandwich A had 150 calories and sandwich B had 850 they were all buying sandwich B. How could this be?, wondered the newscaster, that people overlooked “information.” All of the talking heads interviewed were chefs, consumer advocates, and dietitians.

Not one knowledge organization specialist. Not one commentary on “concepts” of food, or the problems of homonymy and synonymy and meronymy, not one comment on cognition or cognitive overload or navigating networks pathways. A missed opportunity I think; we should’ve been right there, commenting.

In last week’s Economist is a story about “Ad scientists” with a headline image that looks an awful lot like some of my WordStatâ„¢ visualizations–lots of little boxes with network lines connecting them in pretty colors; all of it cast as terminological catch in a fishnet. The story begins with the example of what happens when someone searches “tennis balls” using three different search engines. Some of the results are said to be “organic” and others are paid links.

Now, why are no knowledge organization scientists cited in this paper?

How could it be that searchers are thrown off by overload, in which case they turn to the first available organic link (Patrick Wilson’s “relevance as means-to-an-end”; cognitive overload, etc. etc.)

Sigh ….

Posted July 29, 2013 by lazykoblog in cognition, KO, ontology